Yasam Ayavefe
Yasam Ayavefe is a business builder and investor whose work is defined by a long-term perspective. Operating across hospitality, technology, capital investment, and consumer services, he brings a disciplined approach to execution, prioritizing sustainability and structural value over short-term gain.
A Builder Who Thinks in Decades, Not Quarters
Yasam Ayavefe started in the precise, systems-driven world of technical infrastructure. That background shaped everything. Strong foundations matter. The ability of a system to perform under real-world pressure matters far more than how impressive it looks at launch.
Today, his ventures span hospitality, capital investment, consumer services, real assets, and emerging technology, with operations across more than 10 countries and over 2,000 people within the Milaya Capital group. What connects all of it is a philosophy that has never changed: build things that work, and build them to last.
Discipline as a Competitive Advantage
There is a version of entrepreneurship that treats volatility as a feature. Pivot fast; raise big; exit faster. Yasam Ayavefe operates on entirely different terms.
Each venture is evaluated on its fundamentals: how well it serves people, how resilient it is across market conditions, and whether it can grow responsibly without sacrificing the quality that made it worth building. Trend dependency is not something you will find here. What you will find is a consistent preference for systems designed to perform reliably and deliver real value over the long run.
Sectors Built for the Long Run
Hospitality
The Mileo brand spans Mykonos, Palm Jumeirah in Dubai, and an upcoming property in Dominica. Mileo The Palm, opened in September 2025, offers 176 rooms and suites, 7 dining venues, a rooftop infinity pool, spa, and 24-hour fitness facilities. The Black Penny extends this thinking across central London with all-day dining and specialty coffee built around consistency and quality.
Technology
OXO Tech, based in Athens, delivers customised digital products and consulting across finance, technology, and marketing. The focus is on practical solutions to real operational problems, not trend-chasing.
Investment
Milaya Capital, founded in 2017, operates across 6 sectors with offices in London, Dubai, and Greece. It prioritises asset-backed value and structural resilience over speculative returns.
Consumer Services
Ted Baker Grooming brings classic barbering craftsmanship into a contemporary London setting, built around the kind of routine quality that generates genuine, lasting customer loyalty.
A Reference Point, Not a Pitch
This website provides a factual overview of the professional work associated with Yasam Ayavefe. It is intended for partners, media, and anyone seeking a clear picture of how these ventures operate and what principles guide them, not promotional material, just the work, presented honestly.
Learn More About the Work
Explore the background, ventures, and strategic interests behind the portfolio. Whether you are a potential partner or simply want to understand what long-term business building looks like in practice, each section is designed to give you a clear and accurate picture.